How Life Insurance Agents Can Assess Their Readiness to Market in 2024

How Life Insurance Agents Can Assess Their Readiness to Market in 2024

INSURANCE
In “How Life Insurance Agents Can Protect Themselves While Protecting Others,” I suggested that agents should continually monitor the regulatory and legal trends affecting their practices and adjust their own risk management programs accordingly. In this article, I'll move on from agents' risk management to some marketing themes and trends that agents might want to consider in what could be a challenging year ahead. Keeping with the conversational tone from the previous article, I'll pretend that I'm talking directly to an agent. Consider Demographics Are there any notable trends in terms of how your clients and prospects view their situations, goals, concerns and, for that matter, their future? If so, what are these trends, and what are their implications for your practice? For example, it seems that traditional life cycle…
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